ON-DEMAND WEBINAR

5 Secrets of Blending Customer Data to Measure Program ROI

tableau-bunchball-alteryx

Bunchball is a high-tech startup based in San Francisco that provides gamification to drive customer loyalty and engagement. With a small team, they needed to provide analytics to their customers that demonstrate results on their programs. In this webinar, hear Keith Conley, Director, Analytics & Insight at Bunchball, discuss the 5 secrets of how they combine loyalty and engagement data with client, sales and attribute data to show the impact they are having on client ROI.

Key Takeaways:

  • See how Bunchball is driving customer engagement and loyalty through gamification
  • Learn how Bunchball blends this information with their customer information in their CRM and other customer information to determine what marketing programs are driving the highest value customers
  • Understand how Bunchball is presenting this information visually so business users can easily spot key insights

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Speakers:

Keith Conley

Keith Conley
Bunchball

Ross Perez

Ross Perez
Product Marketing
Tableau

Maimoona Block

Maimoona Block
Product Marketing
Alteryx