ON-DEMAND WEBINAR

Using Customer Loyalty Data to Improve Profitability

Learn how Cineplex, one of Canada's leading entertainment companies, uses Alteryx to blend and analyze spend data and trade area demographics from over six million loyalty card members and other audiences.

You'll see how gaining a better understanding of their data in different channels has helped them drive strategic initiatives, including:

  • Predicting demographic profiles for new film
  • Forecasting demand for films by location
  • Trade area analysis using customer loyalty data
  • Personalized marketing for upcoming new release films

Register now to learn how blending multiple sources of data with Alteryx has helped Cineplex transform the theater experience for their customers, and increase profitability.

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Speakers:

 

Speaker1

Matt Madden
Director of Product Marketing
Alteryx

Speaker2

Katherine Goff Inglis
Head of Analytics
Cineplex