ON DEMAND SESSION FROM INSPIRE EUROPE 2016

Adidas: Optimizing e-Commerce with Customer Analytics

Adidas

Watch this On-Demand Session from Inspire Europe 2016:

In sports apparel, customer behaviour is driven by many different communication channels, promotions, and even celebrity endorsements. So how can you drive an e-commerce business for sports apparel across 17 different markets when there are ever changing sources of data being generated?

In this session, you'll learn how Adidas used Alteryx to combine data from different sources and create deeper business analytics that improved forecasting and promotional activity.

You will also hear about the organizational challenges and skill set enhancements that Adidas went through to gain internal and external agility.

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Speakers

Mahendra Shikaripur Mahendra Shikaripur
Director of Analytics
Adidas
 
Irina Mihai Irina Mihai
Web Analytics Manager
Adidas
 
Johannes Wagner Johannes Wagner
Senior Business Analyst
Adidas