In virtually every enterprise in every market segment today, technologies with roots in the consumer sector are making their presence felt.
The consumerization of IT reflects how enterprises are “affected by, and can take advantage of new technologies and models that originate and develop in the consumer space, rather than in the enterprise IT sector.” *
Real this white paper and find out about the three key changes in the consumerization trend and what they are bringing to analytics and how LOB managers can take advantage of this trend to make better, more informed business decisions.
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Download this whitepaper to learn the strategies used by Fortune 500 leaders like Ford, McDonald's and Walmart as well as agile companies of every size who want to succeed through better data and better analytics.
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* Gartner, Hype Cycle for Emerging Technologies 2012, July 31, 2012.