ON DEMAND SESSION FROM INSPIRE 2016

Driving Market Penetration with Data Analytics

Hyatt

Watch this On-Demand Session from Inspire 2016:

When corporate sales are a major component of your revenue mix, how do you increase market share in the highly competitive hospitality industry?

In this presentation, learn how Hyatt Corporation increased market penetration by:

  • Identifying and targeting its most profitable clients
  • Expanding relationships and share of business
  • Leveraging spend data, purchase behavior, and corporate client preferences

Watch this on-demand session to learn more about how Hyatt is using data analytics to empower its global salesforce with a 360-degree view of the customer, identify cross-sell and upsell opportunities, and target “like” customers to increase profitability.

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Speaker

SriHari Thotapalli SriHari Thotapalli
Director, Customer Data Management
Hyatt Hotels Corporation