ON DEMAND SESSION FROM INSPIRE 2016

Transforming Marketing Into a Data-Driven, Analytic Culture with Alteryx and Tableau

JpMorgan

Watch this On-Demand Session from Inspire 2016:

In complex modern organizations, multiple teams and agencies conduct various forms of marketing across many channels—often in pursuit of the same customer.

In this presentation, learn how JPMorgan Chase transformed marketing into a data-driven analytic culture by:

  • Breaking down organizational silos and unifying disparate marketing data sources
  • Empowering marketing analysts to develop a cross-channel holistic customer view
  • Delivering comprehensive insights on customers and campaign performance via Tableau dashboards

Watch this on-demand session to learn more about using Alteryx with big data platforms, automating data preparation, enabling data discovery and rapid development in a team, optimizing data for Tableau, improving existing data processes, and fostering a culture of analytics.

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Speaker

Jason Mack Jason Mack
Vice President Customer & Marketing Analytics
JPMorgan Chase & Co