Research Study

How Shopper Insights Are Fueling Retail Progress

fast facts

73% of retailers and brands recognize the importance of shopper insights and enabling analytics for the performance of their business. And yet, roadblocks to the adoption of shopper analytics persist.

In March 2014, Alteryx & RetailWire surveyed nearly 350 retailers & brand manufacturers about their current usage of shopper insights and the factors that aid or prevent their further adoption. Read the fast facts from the study to get 8 key findings such as why even today:

  • Only 16% consider their organization's "experts" in usage of shopper insights to drive retail decisions
  • 57% consider lack of people with analytical skills to be biggest inhibitor to shopper insights adoption
  • Less than 31% have a well-defined process for sharing shopper data across departments

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