ON-DEMAND INSPIRE 2015 SESSION

Integrating Sales and Marketing at Alteryx with Analytics

Watch this On-Demand Session from Inspire 2015:

Alteryx uses a combination of Alteryx and Tableau internally to identify and promptly respond to market trends. The solution allows marketers to measure progress against marketing and sales goals, and enable collaboration. In this session, we will illustrate some best practices for driving alignment in sales and marketing with three key steps:

  • Extracting data from a marketing automation tool (Marketo) and a CRM tool (Salesforce.com)
  • Assembling the transactions in Alteryx
  • Aggregating them in Tableau to enable analysis

Listen in as Frederic Pinchon, Marketing Analyst, and Larry Stein, VP of Demand Generation, both of Alteryx, show you how to allow users to customize their views and iterate towards insights, as well as automate operations with nothing more than Alteryx and Tableau servers to provide daily data refreshes.

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Speakers

Frederic Pinchon Frederic Pinchon
Marketing Analyst
Alteryx
 
Larry Stein Larry Stein
VP of Demand Generation
Alteryx