4 Steps to Convert Customer Data into Marketing Insight

Data comes in all forms and formats that are difficult to shape into valuable, actionable marketing insight. Data preparation is critical to make sense of customer and marketing data allowing you to improve marketing effectiveness, grow your customer base, and delivering rich and personalized customer experience.

Join Forrester Research and Alteryx for this webinar as they outline the four steps that data preparation provides to help organizations convert customer data into marketing insight.

Watch this webinar and understand how:

  • Different data can impact results
  • Organizational barriers limit insight
  • Empowering marketing analyst increases productivity
  • Segmentation, customer behavior, and predictive analytics impact insight

Watch Now



Matt Madden
Director of Product Marketing


Michele Goetz
Principal Analyst
Forrester Research