Transforming e-commerce Analytic Processes at Adidas Group

Adidas Group’s e-commerce team was looking for more efficient ways to track and optimise the performance of over 9,000 products across 17 different markets. This while ensuring they could share actionable insights to all relevant stakeholders in a timely manner.

Watch this webinar to see how the team transformed their e-commerce analytics by using Alteryx to blend all their data creating a repeatable, automated and scalable analytic process that:

 Tracks ongoing performance on all products to avoid heavy season-end discounting

 Drives demand planning proactively to improve customer satisfaction and return business

 Provides a granular view of all product franchise performance through interactive Tableau dashboards.

Irina Mihai, Web Analytics Manager and Johannes Wagner, Senior Business Analyst of the Adidas Group will explain how they use Alteryx to combine data from different sources and create deeper business analytics that improved forecasting and promotional activity.

Watch Now

Join us for On-Demand Webinar


Johannes Wagner Johannes Wagner
Senior Business Analyst eCommerce
Adidas Group
Irina Mihai Irina Mihai
Web Analytics Manager
Adidas Group