Five Crucial Criteria for Success

A Buyer's Guide to Customer Analytics


This 8-page guide offers practical advice on how to select a customer analytics platform that will allow you to:

  • Blend customer data and enrich it with third-party data and demographics
  • Make predictive and spatial analytics more accessible to line-of-business users, with no complex code writing
  • Easily share your results with colleagues and decision makers in your organization

By implementing the recommendations in this guide, you'll get a complete picture of your customers across all channels, allowing you to anticipate behavior and create stronger, longer lasting relationships with them.

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SSCO.jpg"My number one responsibility is to make sure we understand our customers' wants and needs. I use Alteryx every single day to do just that."

Greg Bucko
Manager of Customer Insights, Southern States Cooperative

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