Election 2016: Practical Applications of Data in Electoral Politics


Watch this On-Demand Session from Inspire 2016:

The 2016 Presidential Election in November will be the most data-rich and analyzable election ever. The campaigns, and the companies that support them, are faced with an ever-growing list of data to manage, including publicly available data sources, such as voter files from secretaries of state, advertising information from the Federal Communication Commission, and commercially available data, such as Experian market segmentation data, ad occurrence data, and set-top box data that helps track TV consumption behavior. What’s more, the campaigns themselves collect internal datasets by knocking on doors, calling voters, sending emails, and delivering ads.

In this session, Deep Root will discuss how sophisticated campaigns gain an advantage by:

  • Building complex data blending workflows to turn a variety of unlinked data sources into a single-actionable database of information
  • Leverage predictive modeling to project voter turnout and predict vote choice
  • Targeting the right voters to contact, with what message, and through which media

Watch this on-demand session to learn the practical applications of data in electoral politics. This is one you won’t want to miss!

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David Seawright David Seawright
Director of Analytics and Product Innovation
Deep Root Analytics