The emergence of new channels has changed the way customers interact and shop. To engage smart-device toting, always-on consumers, retailers and suppliers need to better understand their preferences, anticipate demand changes faster, and personalize communications and promotions. In this fight for customer attention, data is both the biggest ally and the biggest challenge for retailers.
Join this webinar with Alteryx and Pluto7 to learn how retail analysts can leverage machine learning and advanced analytics to derive deeper insights about customers, transactions and operations, across all channels, without any coding or IT intervention.
We’ll discuss how to:
Deepen customer insight by preparing, blending and analyzing all customer data, demographic, social media, transactional and more, across all channels
Leverage the power of machine learning and improve multi-channel performance by aligning product mix, promotions, messaging and media choices based on customer purchase history and browsing behavior
Optimize site selection and store-network decisions by determining market potential based on sales forecast, trade area demographics, competitive activity and more
Can’t make it on March 22nd? Register and we’ll send you the recording.
Wednesday, March 22, 2017
10:00 AM PDT