Shopper Analytics Survey: Driving Retail With Shopper Insights


A new Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers showed that 76% of respondents consider shopper insights and enabling analytics critical to their business performance. And yet, only 16% consider their organizations to be ‘experts’ in using shopper insights.

Why are so few retailers succeeding in using shopper Insights? What are industry leaders doing differently? Download the research report for latest findings on:

  • Top analytical uses of shopper insights and areas of missed opportunities
  • Key factors impacting ROI from shopper insights initiatives
  • Experts’ recommendations on ways to make shopper insights integral to retail decisions

Get the research to get the most from your shopper data.

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