For more information about installing the Google Tag Manager snippet, visit our Quick Start Guide .


Download the Marketing Analytics Starter Kit from Alteryx & Tableau

The Marketing Analytics Starter Kit contains key analytic applications, visualizations, and tutorial information. With the Marketing Analytics Starter Kit you get:

  • A series of Alteryx modules that perform Customer Acquisition Analysis, Customer Segmentation, Customer Sentiment Analysis, Lifetime Value Analysis, and Offer Responsiveness
  • A set of Tableau workbooks that provide beautiful pre-configured dashboards for each of these analytic models
  • Instructions on how to run these analytics to see how your organization can benefit from a consistent and up-to-date view of your customers


You can use these modules with the included free trial of Alteryx and a Tableau trial to modify them and incorporate your own data. Download the Marketing Analytics Starter Kit and get started today.

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