Moving Mazda to a Data-Driven Analysis Culture


Watch this On-Demand Session from Inspire 2016:

In the super-competitive automotive industry, manufacturers have access to a vast amount of information, from customer preferences and behavior to parts availability and supply-chain dynamics to automobile performance data. So how can they use this data to drive competitive advantage?

In this session, learn how the Business and IT at Mazda are working together to support the growth and creativity of the organization using Alteryx and Microsoft Power BI to:

  • Blend multiple data sources to help set the strategy for production planning, pricing, and advertising
  • Reduce the time to insights through data pipeline from 90 days to a now a single day
  • Improve production planning through sales forecasting over a 12-15 month span

Watch this on-demand session to learn more about how Mazda is using Alteryx and Microsoft Power BI to share analytic insights across the entire organization.

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John Baley John Baley
Group Manager, Business Intelligence
Mazda North American Operations
Kevin Mori Kevin Mori
Group Manager, Retail Programs and Remarketing
Mazda North American Operations