73% of retailers and brands recognize the importance of shopper insights and enabling analytics for the performance of their business. And yet, roadblocks to the adoption of shopper analytics persist.
In March 2014, Alteryx & RetailWire surveyed nearly 350 retailers & brand manufacturers about their current usage of shopper insights and the factors that aid or prevent their further adoption. Read the fast facts from the study to get 8 key findings such as why even today:
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