Data Blending in Alteryx for the Ultimate Home Entertainment Solution


Watch this On-Demand Session from Inspire 2016:

As the home entertainment industry has fragmented to represent more than just the sale of DVDs, the need to coalesce data from disparate sources has grown stronger. Maximizing the return from each title requires examining how different film titles fare on various platforms.

In this presentation, learn how Sony Pictures has adjusted its marketing and launch strategies for maximum return by:

  • Aggregate data such as theatrical box office collection, sell-through and rental performance, critic and audience reviews, genre, stars, pricing, circular placement, seasonality, and more to create a more holistic view of title performance
  • Automate reporting so that account analytics are repeatable and highly visual
  • Distill transactions to their most granular level and then visualize the data to highlight more nuance and detail

When you watch this on-demand session, you’ll also learn how Sony Pictures is using Alteryx to prepare and blend multiple data sources for more powerful and impactful decision-making.

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Eric Daly Eric Daly
Vice President, Global Reporting and Analytics
Sony Pictures Home Entertainment