ON DEMAND SESSION FROM INSPIRE 2016
As the home entertainment industry has fragmented to represent more than just the sale of DVDs, the need to coalesce data from disparate sources has grown stronger. Maximizing the return from each title requires examining how different film titles fare on various platforms.
In this presentation, learn how Sony Pictures has adjusted its marketing and launch strategies for maximum return by:
When you watch this on-demand session, you’ll also learn how Sony Pictures is using Alteryx to prepare and blend multiple data sources for more powerful and impactful decision-making.
Vice President, Global Reporting and Analytics
Sony Pictures Home Entertainment