ON DEMAND SESSION FROM INSPIRE 2016
When introducing a new product in an underserved therapeutic area, and given the highly regulated nature of healthcare, physician segmentation and targeting enable pharmaceutical companies to hyper-focus sales and marketing messaging in order to drive product adoption and revenue.
In this presentation, learn how ZS Pharma, a division of Astra Zeneca, used data analytics to improve physician targeting in a new product introduction by:
When you watch this on-demand session, you’ll also learn how predictive analytics helped ZS Pharma hyper-focus the right message at the right frequency to the right customer.
Associate Director, Sales Effectiveness