Blend and Batch: A Macro View of Developing Trade Areas


Watch this On-Demand Session from Inspire 2015:

In retail analytics, trade area geographies are often developed on a custom basis for a large network of store locations.

In this on-demand session you'll see how Delhaize America uses a macro that highlights Alteryx's ability to work within clients' existing file structures and inconsistencies to solve common retail analytics challenges such as:

  • Sporadic updates to trade area geographies
  • Inconsistent naming conventions and schemas
  • The inability to use the most recent data sets

Join both Jon Albertini, Manager of GeoAnalytics, and Mandy Gray, GeoAnalytics Analyst, from Delhaize America as they discuss how to achieve successful data blending where data organization is not optimal, and analysis depends on accessing disparate, archived datasets.

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Jon Albertini Jon Albertini
Manager of GeoAnalytics
Delhaize America
Mandy-Gray Mandy Gray
GeoAnalytics Analyst
Delhaize America