Building On-Demand Business Location Datasets

Clear Channel

Watch this On-Demand Session from Inspire 2015:

Maintaining a current set of locations for your clients and their competitors is a constant challenge. Large data vendors obtain their information from a variety of sources including phone directories and tax records. Data aggregation firms provide data analysts with location data scraped from the websites of targeted businesses. Both sources offer valuable information, but only offer periodic updates.

In this on-demand session, you will see how Clear Channel Outdoor creates these datasets using Alteryx. You will come away with an understanding of how to:

  • Build workflows to generate a list of business locations on-demand
  • Analyze website traffic
  • Schedule periodic updates so you can work with the most recent data

Join John Hollingsworth, GIS Manager at Clear Channel Outdoor, as he demonstrates how your analysis could be based on the most current set of business data points available.

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John Hollingsworth John Hollingsworth
GIS Manager
Clear Channel Outdoor