As an organizational leader in data and analytics, “better decision making” and “single version of the truth” no longer serve to justify your data and analytics investments. CDOs and other data and analytics leaders need to create concrete, measurable metrics that link data and analytics initiatives to information, business, and stakeholder value.

Success metrics are especially critical because, “through 2019, 90% of organizations will have hired a chief data officer (CDO); of those, only 50% will be hailed a success.” How do you avoid the pitfalls of so many other leaders? Download the Gartner report, Data and Analytics Strategies Need More Concrete Metrics of Success, to learn:

  • Why data and analytics professionals will be called on to openly demonstrate and quantify the value they add to the organization
  • The importance of linking data and analytics initiatives to three types of value: information value, business value, and stakeholder value
  • Why it’s useful to use proven techniques, such as A/B testing, on continuous experiments to increase value of those initiatives

It’s time to create measurable metrics that link data and analytics value to information, business, and stakeholder value. Download the report today.


Resource: Gartner, Data and Analytics Strategies Need More-Concrete Metrics of Success, Frank Buytendijk, Ankush Jain, Thomas Oestreich, Alan D. Duncan, Michael Smith, 31 December 2018

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David Algranati
SVP Innovation produit et recherche personnalisée chez Rentrak


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