Emerging Retail Leaders Post COVID-19 Shutdown with Signet Jewelers
When the COVID pandemic came in March, Signet Jewelers closed all their North American locations. A few months later they were back in business — and prepared for the transition.
They used data to help drive the decision, and Brian Strickland, VP of Enterprise Analytics at Signet Jewelers will share with you how they analyzed market readiness, employee safety, customer needs, and more to create a strategic plan for re-opening.
Thanks to their digital first approach, use of advanced analytics and strategic reopening strategy, Signet Jewelers saw 15% growth in Q3 2020.
VP of Enterprise Analytics
Director of Solution Marketing, Retail