ON-DEMAND INSPIRE 2015 SESSION
Traditionally, gaining a truly multi-dimensional view of customers is a goal that has eluded most companies due to difficulties in gathering and combining customer behavior, attitudinal attributes and other types of data.
Join this on-demand session to hear how Wells Fargo, one of the largest banks in the United States, is building a multi-dimensional view of their customers and leveraging insights to:
Listen to Gary Class, Senior VP at Wells Fargo, as he elaborates on how Wells Fargo uses data blending to create a common topography of customer-to-company interactions by blending structured, semi-structured and unstructured data.
Senior Vice President