The Power of Building a Multi-dimensional View of Your Client


Watch this On-Demand Session from Inspire 2015:

Traditionally, gaining a truly multi-dimensional view of customers is a goal that has eluded most companies due to difficulties in gathering and combining customer behavior, attitudinal attributes and other types of data.

Join this on-demand session to hear how Wells Fargo, one of the largest banks in the United States, is building a multi-dimensional view of their customers and leveraging insights to:

  • Improve customer service
  • Maximize revenue potential
  • Identify opportunities for innovation

Listen to Gary Class, Senior VP at Wells Fargo, as he elaborates on how Wells Fargo uses data blending to create a common topography of customer-to-company interactions by blending structured, semi-structured and unstructured data.

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Gary Class Gary Class
Senior Vice President
Wells Fargo