For part 2 of our webinar series with Data Meaning, we’re focusing on customer emotions and the huge role they play in a retailer’s success. We are all aware of those good brands that miss the mark in an advertising campaign: Pepsi, Nike, and now Peloton—just to name a few. The recent brand flop by Peloton is not the first, and will surely not be the last, high-growth brand that did not predict their consumers reaction to their advertising.
Watch this webinar to learn how to do customer sentiment analysis and use the results to predict how your target audience will react before you take the plunge. P.S. Peloton stock price declined 15% after airing this ad, so save yourself by predicting your customers reactions with analytics!
Data Meaning, ALTERYX ACE