Who says brick-and-mortar is dying? Certainly not Gen Z. In fact, one report finds that more than 80% of them prefer to purchase in stores, with nearly three-quarters saying they like to discover new products in stores. That could be why many formerly online-only companies are getting physical, with direct-to-consumer retailers like Casper and Allbirds opening showrooms. They’re proving what existing storefronts already know…that a physical store can drive traffic and sales, but also help elevate your brand so it’s top of mind when your customers are online.
The key is to site your store where it has the best chance of reaching your target customer. But if you’ve ever used maps and stickers to figure that out (we know you have!), you realize this manual process can be both laborious and often inaccurate.
Your secret weapon to better store siting is location analytics, which can give you precise data that will more accurately define your catchment area—and the great news is you don’t even need a data scientist on staff.
Senior Solutions Marketing Manager, Retail